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Let's change Safeway's address! OK?
A recent Safeway promotional coupon mailing betrays some serious ignorance.
I've lived in Pacifica 39 years. When I first moved here, the Safeway store
was in Pedro Point Shopping Center west of Coast Highway, and the address
of the Purity store in Linda Mar Shopping Center was 560 Linda Mar Blvd.
Years passed. Purity became Bell Market. Then Safeway took over and greatly
enlarged the Purity/Bell location, but changed the number to 1380 Linda
Mar, which conforms to the pattern of the center as a whole.
The lowest address in Linda Mar Shopping Center is 1215. The highest is
that of First National Bank of Northern California, 1450 Linda Mar SHOPPING
CENTER. Not Blvd! Safeway (and Rite Aid Drugs, and Radio Shack, and Payless
Shoes, and several other stores in the center) have never been able to
figure out the difference between Linda Mar Shopping Center and Linda Mar
Blvd. 1380 Linda Mar BLVD. is roughly a mile and a half east of the
shopping center.
Some mickey mouse public relations company in Tustin (not far from
Disneyland) probably used the Internet to look up where 1380 Linda Mar
Blvd. would be located if it was actually Safeway's location instead of the
private residence it is. For the information of the Tustin folks who put
this particular Safeway promotion together, Avila Court doesn't even touch
Linda Mar Blvd. though the simple map Safeway sent shows their store east
of and Avila Court crossing Linda Mar Blvd. I sent the C.E.O. of Safeway a
map, marked to show the facts. 1380 Linda Mar Blvd. is a private home east
of ALICANTE Drive, not Avila Court. I assume the C.E.O. will ignore my
letter. Some flunkie will decide it's not important and deep-six it.
Years ago I suggested the merchants of Linda Mar Shopping Center drop the
initial number 1 from their addresses, so Safeway would be 380 Linda Mar
Center instead of 1380. That would make First National Bank 450 instead of
1450 Linda Mar Center. Mail Boxes Etc. would be 277 Linda Mar Center. The
lowest correct Linda Mar Boulevard address is for Denny's restaurant, next
to the shopping center at 500 Linda Mar Blvd., so there'd be no more
address duplication or confusion. A postman with mail for 215 Linda Mar
would deliver it to the Payless shoe store. I've suggested dropping that
unneeded "one" more than once in the past 20 years, but no one wants to
bother. It made Safeway's dumb mistake inevitable. If the managers of the
Linda Mar stores are so slovenly and uncaring they can't accomplish such a
simple, easy task, what can we expect when something really difficult needs
to be corrected? Perhaps this lack of caring also explains the atrociously
planned shopping center parking lot. It might even explain why Safeway's
time clock is in the front of the store, thus providing employees an
incentive to hog prime out-front parking needed by Center customers.
Those last comments aren't my original thoughts, by the way. Dan Robinson,
one of Pacifica's more thoughtful and intelligent citizens, has pointed out
it would be easiest and most efficient to park cars at a 45 degree angle to
the traffic lanes, not perpendicular to them. But no one is perceptive
enough, or concerned enough, to correct even such obvious mistakes. If you
can't be bothered to lay out a decent parking lot for the benefit of your
customers, or put your time clock in the back of the store, so your
employees would be less unwilling to park in underused spaces, what hope is
there of persuading you to drop a "one" from your address?
The Reactor gets his E mail at Paul@thereactor.net.
Check his website at www.thereactor.net.
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